Get New Clients/Customers Using Search
Once you have an eCommerce website, this will add a great deal of value to your website and you’ll get even more new customers. This is due to SEO or search engine optimisation.
Basically, SEO is where you improve the organic rankings of a website in a search engine which makes it more visible to more people.
In these modern times, more people are searching on search engines first before they buy anything. So, if you find that your website isn’t in the top organic results for your keywords, then you’re definitely missing out on customers.
When you show up at the top of the search engines, this is very valuable for a business. However, you need to have an eCommerce website first in order to get started.
Essentially, you’ll need to have a URL which is an online address for your business.
After your eCommerce site is functional, there are a couple of different easy tactics that you can use to get your site ranked for your business’s and products main keywords.
There are thousands of small businesses that have used local SEO in order to get more sales and grow their business in comparison to real-world stores.
Make More Money On The Internet
When it comes to earning more money, it’s all about Math. Stores that have more products, typically have a higher chance of making more sales. This is quite simple to understand.
When you create an online store, this is a whole other way that you can make money for your business.
This means that you’ll not only earn income from your physical store but also your online presence.
Exactly who buys products online? According to Big Commerce studies:
- Gen X & Millenials. When you look at the shopping time per week, Gen X and Millenials spend 50% more time online shopping for various products, which is about 6 hours. This is quite significant since the older generations only spend about 4 hours per week doing so.
- All Other Groups. The older generations such as Gen X, Baby Boomers and seniors are also shopping online as well. As many as 56% of the Gen X generation prefer to look at online stores and buy online as oppose to a brick and mortar store. Even as many as 28% of seniors and 41% of baby boomers also prefer to buy their products online as oppose to in real world stores.
- All Geographies. Even though it may seem strange, people who live in urban parts where they are surrounded by physical stores actually spend a great deal of money online in comparison to people in the suburbs as well as rural locations.
- Men. In the last year, men spend as much as 28% more money online in comparison to women. When you look at this data, it is abundantly clear that it is very important for every business to have a solid online presence and eCommerce website.
Convenience For Customers
Most business owners are aware of the fact that they just can’t pay attention to money alone. An eCommerce website will also greatly improve customer experience.
A website offers a great deal of convenience.
It allows customers to easily check details such as the contact information and location of a business, hours of opening and closing etc. This helps to boost real-world sales.
Also, it allows customers that can’t physically go to your store to still shop from wherever they’re located. If you need a web design agency and are located in Hampshire or surrounding areas then search ‘web design agency Hampshire‘.
With an eCommerce website, all of your customers can easily make purchases at any time during the day or night. This is a stark difference in comparison to a brick and mortar store unless you employ more staff to work 24/7.
Also, an eCommerce business also allows people to look at all the products you have available, see if it is in stock etc. They are able to do these things at any point in the day or night thanks to the internet. Even though you’ll sleep every night, your eCommerce website will never close and you’ll even make money while you dream!